Every product question,
answered by the people who use it.

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You decidenot the AI

How it works

10 minutes of setup.
Evidence as fast as users respond.

01

Plan

Tell the AI what you want to learn. It builds a structured research plan — questions, criteria, who to interview.

arythma.dev/cycles/new
What do you want to research?
Why users are cancelling after the first month
Got it — churn research. Who specifically should we interview? Users who already cancelled, or users showing signs they might?
Users who cancelled in the last 30 days
Type your answer...
Send
arythma.dev/cycles/churn-q2/invites

Send exit interviews

Cancellation exit · 6 users invited

Churn Q2
Add email addresses…Send
S
sarah.chen@acme.co
Completed
M
marcus.j@linear.app
Completed
P
priya.k@notion.so
In progress
A
alex.rivera@stripe.com
Sent
J
jess.liu@figma.com
Sent
T
tom.w@vercel.com
Sending…
2 of 6 completed
02

Share

Users who cancel get an exit interview link. They talk on their own time. No scheduling, no moderator.

03

Ask

“Why are users cancelling?” The AI interviews each user with structured, unbiased questions.

arythma.dev/interview/cancel-feedback

Welcome, Jordan

Tell us how it really went.

Share what worked, what didn't, and what you did next.

8-12 minutes

Start interview
arythma.dev/cycles/churn-q2/results
Decision briefReady for review

Why are users cancelling?

12 exit interviews completed. Top reason: onboarding never clicked. 6 users never found the report builder. 3 outgrew the free tier.

0

Interviewed

0

Onboarding

0

Pricing

0%

Confidence

Interview Discovery Map

4

Discovery Map generated from exit interviews.

OutcomeDirect evidence

Reduce cancellations caused by failed onboarding

Users who cancel within 14 days never completed core setup steps.

“I signed up, poked around for ten minutes, and couldn't figure out how to get a report.01:12

OpportunityDirect evidence

Report builder is invisible to new users

6 interviews | Pain 5/5

Users don’t discover the core feature that proves value.

“I didn’t know reports existed until I was already leaving.01:47

OpportunityDirect evidence

Free tier ends before value is proven

3 interviews | Pain 3/5

Users hit limits before they can demonstrate ROI to their team.

“I hit the limit before I could show my team why it matters.03:22

OpportunityDirect evidence

No guidance after first interview completes

3 interviews | Pain 4/5

Users finish one cycle and don’t know what to do next.

“The first report was great but then I had no idea what to do with it.02:05

Next move: Add guided onboarding to the report builder. 50% of churn is one missing feature discovery away from retention.
04

Data

12 exit interviews. Top churn reason identified. Every claim linked to the transcript moment.

05

Synthesis

Ask across every interview like a search engine that cites its sources. Every claim traces back to the moment a customer said it.

arythma.dev/dashboard/chat
What are the top reasons users cancelled this quarter?

Based on 12 exit interviews from the Churn Q2 cycle, the top cancellation reasons are:

  1. Onboarding failure (6 users) — never discovered the report builder12
  2. Pricing friction (3 users) — hit free tier limits before proving value3
  3. No post-cycle guidance (3 users) — didn't know what to do after first report4

The common thread: users who cancel within 14 days never completed core setup. A guided onboarding flow targeting the report builder could address 50% of churn.

Sarah C.01:12Clip

“I signed up, poked around for ten minutes, and couldn't figure out how to get a report.”

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