Find-and-fix churn for PLG SaaS teams

Find out why customers
actually cancel, and fix it.

When a customer cancels, Arythma runs a short AI voice interview, turns the conversation into fixable churn themes, and shows whether the shipped fix actually moved retention.

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For PLG teams reviewing recent cancellations

The status quo

Your cancel survey records the exit.
It loses the reason.

A customer clicks cancel, picks a checkbox, and vanishes — leaving you a label you can’t act on while your retention line quietly falls.

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Billing

Pro plan · renews monthly

Your app
Pro — $49 / monthActive
Cancel subscription
✓Your subscription has been cancelled.

About to cancel…Today

With Arythma

Make cancellation your highest-signal interview moment.

The path stays clear: the customer can cancel. Arythma asks for a short voice interview, pays for the truth with the completion incentive, and turns the answer into evidence your product team can act on.

yourapp.com/settings/billing

Billing

Pro plan · renews monthly

Your app
Pro — $49 / monthActive
Cancel subscription

The customer hits cancel in your app…Today

From conversation to evidence

From one exit conversation
to the fix your team ships.

01

Aim the interview

Choose the cancellation segment and question you need answered. Arythma turns it into a consistent voice interview plan.

arythma.dev/cycles/new
What do you want to research?
Why users are cancelling after the first month
Got it — churn research. Who specifically should we interview? Users who already cancelled, or users showing signs they might?
Users who cancelled in the last 30 days
Type your answer...
Send
arythma.dev/cycles/churn-q2/results
Decision briefReady for review

Why are users cancelling?

12 exit interviews completed. Top reason: onboarding never clicked. 6 users never found the report builder. 3 outgrew the free tier.

0

Interviewed

0

Onboarding

0

Pricing

0%

Confidence

Interview Discovery Map

4

Discovery Map generated from exit interviews.

OutcomeDirect evidence

Reduce cancellations caused by failed onboarding

Users who cancel within 14 days never completed core setup steps.

“I signed up, poked around for ten minutes, and couldn't figure out how to get a report.01:12

OpportunityDirect evidence

Report builder is invisible to new users

6 interviews | Pain 5/5

Users don’t discover the core feature that proves value.

“I didn’t know reports existed until I was already leaving.01:47

OpportunityDirect evidence

Free tier ends before value is proven

3 interviews | Pain 3/5

Users hit limits before they can demonstrate ROI to their team.

“I hit the limit before I could show my team why it matters.03:22

OpportunityDirect evidence

No guidance after first interview completes

3 interviews | Pain 4/5

Users finish one cycle and don’t know what to do next.

“The first report was great but then I had no idea what to do with it.02:05

Next move: Add guided onboarding to the report builder. 50% of churn is one missing feature discovery away from retention.
02

Find the fixable pattern

Every exit interview rolls up into recurring churn themes: what broke, who felt it, and how often it appears.

03

Trace the decision

Ask follow-ups across every interview and trace each answer back to the exact customer moment behind it.

arythma.dev/dashboard/chat
What are the top reasons users cancelled this quarter?

Based on 12 exit interviews from the Churn Q2 cycle, the top cancellation reasons are:

  1. Onboarding failure (6 users) — never discovered the report builder12
  2. Pricing friction (3 users) — hit free tier limits before proving value3
  3. No post-cycle guidance (3 users) — didn't know what to do after first report4

The common thread: users who cancel within 14 days never completed core setup. A guided onboarding flow targeting the report builder could address 50% of churn.

Sarah C.01:12Clip

“I signed up, poked around for ten minutes, and couldn't figure out how to get a report.”

Play audio
Which users mentioned competitors?
Finding evidence
Ask anything about your interviews
Context: All interviews

Research preview

Start with the cancellations you can learn from.

Send private interview links to recent cancellations while you validate the flow. The same evidence model powers the cancellation-triggered Capture path.

arythma.dev/cycles/churn-q2/invites

Send exit interviews

Cancellation exit · 6 users invited

Churn Q2
Add email addresses…Send
S
sarah.chen@acme.co
Completed
M
marcus.j@linear.app
Completed
P
priya.k@notion.so
In progress
A
alex.rivera@stripe.com
Sent
J
jess.liu@figma.com
Sent
T
tom.w@vercel.com
Sending…
2 of 6 completed

Turn every cancellation into a fix that moves retention.

Start with the exits already happening. Get the reason, trace the evidence, ship the fix, and measure the next cohort.

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